Innovation is essential to competitive survival in today's global marketplace. But in the majority of traditional organizations, innovators are perceived as counter-productive dissenters, single-minded troublemakers who are difficult to manage and politically naive. Written by a leading international expert on change management, this groundbreaking book explores the vital link between the need for innovation in the e-business world and the new role of dissenters as agents for constructive change. With the help of numerous case examples and anecdotes, Frances Horibe helps managers appreciate the value that dissent can bring to an organization, and she provides proven strategies and hands-on advice on how to encourage innovation and manage creative dissent, while avoiding paralyzing conflicts. Readers learn about the new role of managers as political handlers who help develop and support new ideas and sell them to senior management, and much more.

Frances Horibe
ISBN: 0-471-64628-8 -- John Wiley & Sons., Inc.
272 page Hardcover July 2001

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"Frances Horibe's insightful narrative is both thought-provoking and entertaining. Creating the Innovation Culture is a vital part of any library-especially for those of us who toil daily to harness and encourage creativity. In business today, innovation is everything. This book is an exploration of the delicate balance between innovation and dissidence." Derek Burney, President and CEO, Corel Corporation

"It was George Bernard Shaw who once remarked with undeniable logic that all progress has to depend on the 'unreasonable man' because they are the ones who don't adapt to the world as it is. This, of course, makes perfect sense, but only up to the point where one is faced with having to deal with the reality of it in an organization. "Whether you're one of the dissenters, someone managing dissent, or merely an observer, there's something in Creating the Innovation Culture for everyone-an understanding of dissent and innovation, advice, new ideas, and a hint of the consequences if we don't learn to deal with those 'unreasonable men.'" David Carlson, Vice President, Americas, Quality & Customer Relations, Alcatel

"In this lively, well written book, Horibe helps us realize that we need to get comfortable with being uncomfortable. She wisely points out that great leaders seek out and encourage people who will challenge them and their rules. This book is full of great tips on how to be this type of leader so you, too, can help innovation flourish in your organization." Susan Robinson, Senior Vice President, Human Resources, Manulife Financial

"Creating the Innovation Culture shows us how to manage the most creative behaviour in an organization-dissent. It accurately and effectively describes why the need for dissent is so important to stimulate innovation that we must promote, support, and manage dissent if our businesses today are going to survive and flourish." Geoff Smith, Vice President, Business Development, Mitel

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Beyond    theory  and into practice making knowledge and innovation work

Frances D.E. Horibe President, franceshoribe.com e-mail: fhoribe at franceshoribe.com Telephone: 613-234-6470 Fax: 613-234-3926